When The Normal Brand started it's company in their parents' basement, they did it with one shirt: the Puremeso Henley. This modern take on the classic henley is soft, with a special fabric wash for a soft, heathered look. Insanely soft, with a cut that's sharp enough to wear out or around the house, this is the shirt you'll never want to take off.

Puremeso

When they started this company out of their parents' basement we had four shirts - three of them weren't great, and one of them was Puremeso. Every night when they thank God for the company and spend a few seconds on Puremeso.

Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet.